Set design.

Hugo Boss Collection Training Guide
by Stan Studios

Location. Snapstudios. Stuttgart
Office. Stan Studios
Service phases. 1-9
Personal scope. Preliminary design, construction documents
Planning horizon. 08. 2013
Area. 60m2

The „Collection Training Guide“, is a diverse and emotional printed information guide for the fashion label Hugo Boss to present new collections, to explain delivery logistics or selling details. In this context a design concept for the set construction was developed for the shooting of the spring / summer collection 2014.
Based on the generated marketing concept by a team in New York which was distinguished by strong geometrical forms, light and shadow contrasts shaped by an urban touch, the main objective was to transform these attributes into an equivalent set architecture for the German market.