Subject. Master thesis
Planning horizon. 04. – 07.2014
Location. Pop Up Store, worldwide
Area. 162 m2
The Masterthesis deals with the virtualization of society and economy. Taking into account how the digital world affects physical shops and how it is best to adapt to these social and economic movements of today and the future, the main objective was to develop a space for an exchange of brand, consumer and product due to a socio-economic paradigm of selling platforms and brand experiences inside of the international fashion industry. The development of a real dependence to a virtual appearance was converted into a stage architectural design, characterized by economic and sustainable materials of an urban context into a temporary, physical and multisensory store for the online company Honest by The Open Space is the creation of an interactive and modular experience platform where people can share time, space, events and fashion – 24/7.