Research / Corporate Transparency

The master’s thesis explores the virtualization of society and the economy - and its impact on physical space.
At a time when digital platforms increasingly shape how brands and consumers interact, the project investigates how physical retail can evolve into meaningful, experiential environments.

Task. Masterthesis
Location. Pop-Up Shop Worldwide
Area. 162m2
Year. 04. – 07.2014
Rendering. Louis Saint Germain
Model. Nina Sterbak

“What started as a thesis has become a guiding principle in my today’s experience-driven design.”


The result is a temporary, multisensory store concept developed for the online fashion platform Honest by The Open Space. Designed as an interactive and modular experience stage, the space translates virtual identity into a physical presence, using sustainable, urban materials and flexible architectural elements.
The concept becomes a platform for exchange where people, brands, events, and fashion come together in real time day and night.
A vision that anticipated today’s shift toward
immersive brand spaces, community-driven experiences, and hybrid retail environments.

  • Study Location Pop Up Store

  • Visualization Pop Up Marseille

  • Details Pop Up Store Architecture

  • Detail Interior Pop Store

  • Detail QR Code Cubes

  • Visualization by Night Pop Up Store

  • Master Thesis Book

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