Pastababy

Pastababy serves handmade pasta and fresh salads, in-store or to-go. As project lead, I played a key role in shaping the brand identity and shop design, working closely with Studio Projekttriangle and B+E Architects. Fixed elements like the storage and seven-meter counter define the space, while modular furniture adapts to busy days and events. Black steel, dark oak, and stone-grey tiles frame the Mediterranean menu, while oversized lettering, speech bubbles, and portraits engage the young, urban audience.