Pastababy

Pastababy serves handmade pasta and fresh salads, in-store or to-go. As project lead, I played a key role in shaping the brand identity and shop design, working closely with Studio Projekttriangle and B+E Architects. Fixed elements like the flour-sack storage and seven-meter counter define the space, while modular furniture adapts to busy days and events. Black steel, dark oak, and stone-grey tiles frame the Mediterranean menu, while oversized lettering, speech bubbles, and portraits engage the young, urban audience- bringing the lively spirit of Pastababy to life.

Location. Marienstrasse. Stuttgart
Area. 85m2
Office. B+E Architekten
Planning horizon. 02. – 05.2012

Shaping the Identity and Space of Pastababy as Project Lead, bringing Mediterranean Flavors and Young, Urban Energy to Life.

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Set Design Hugo Boss